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#1

High visibility: the making and marketing of professionals into celebrities

Irving J. Rein, Philip Kotler, Martin R. Stoller

685 Kb

#2

High Visibility: Transforming Your Personal and Professional Brand

Irving Rein, Philip Kotler, Michael Hamlin, Martin Stoller

1.88 Mb

#3

The Elusive Fan: Reinventing Sports in a Crowded Marketplace

Irving Rein, Philip Kotler, Ben Shields

4.51 Mb